Welcome to the Sound Alliance blog
Welcome to the first Sound Alliance blog post. I’m often asked why I don’t have a blog and I’ve eventually run out of excuses. The focus of my blog will broadly be the Australian digital media landscape but with one eye on music.
My intention is to peel back the curtains, de-bunk some myths and expose some of the online publishing industry’s dirty little secrets. My hope is that in doing so I can slowly shift outdated, ill-informed or just plain un-true perceptions of the industry and improve it as a whole.
I hope to provoke thought and discussion and encourage feedback and provide some knowledge and ammo so that the right questions get asked by decision makers (be them advertisers, agencies, publishers or investors).
Where possible I’ll use facts and data either from my own business experience or from Netratings, Hitwise and alike to form my opinions. It’s no secret I have a bias and an agenda being a publisher myself but I’ll attempt to be as objective as I can (I’ll leave you to decide which bits you take or leave).
Cheers
Neil Ackland, MD – Sound Alliance
One Response to “Welcome to the Sound Alliance blog”
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The Sound Alliance, Suite 5, 113 Reservoir Street, Surry Hills NSW, 2010
Telephone: +61 2 9282 4000
www.thesoundalliance.net
Photograph by Calum Paton
Congrats on the new blog. Having read the most recent blog post, I look forward to seeing what comes of that.
Jason