Comments on: 67% of The Vine are over 35 years old says Netview

By: Neil Ackland

Neil Ackland — Tue, 06 Oct 2009 22:38:11 +0000

Both Pedestrian and Lifelounge are not included in Netratings Market Intelligence so I don’t know what their traffic figures are like. I know the Pedestrian guys have posted here before so they may be able to shed some light on their traffic figures.

By: Lunalola

Lunalola — Sat, 03 Oct 2009 00:30:38 +0000

So if The Vine isn’t the King of Youth for Australia, does that mean sites like Pedestrian or say perhaps Life Lounge take out numero uno? I’m thinking Life Lounge may have an older skew too?

By: Granleese

Granleese — Thu, 17 Sep 2009 19:21:28 +0000

Don’t worry Neil, we’re reading it

By: Zac Zavos

Zac Zavos — Thu, 17 Sep 2009 00:43:57 +0000

This shows one thing very clearly: growing traffic when you already have it is pretty easy.

Building audiences on independent sites is immensely difficult.

But the upside for those who achieve reasonable audiences is that clients should know that they’ve earned their audience through great content, not funneling existing audiences through a network.

By: Roger Lintzeris

Roger Lintzeris — Wed, 16 Sep 2009 09:39:57 +0000

It’s very interesting isn’t it!

When I think about it though, it kind of makes sense. You’d think a large proportion of The Vine’s audience is driven through from The Age & SMH.

If they really want a higher proportion of 18-29’s, maybe they should stop pushing older people there?

By: Ben Shepherd

Ben Shepherd — Wed, 16 Sep 2009 08:02:36 +0000

I think there needs to be more questions asked and more analysis done by those making the ad investment decisions. Ultimately at the end of the day the client makes the call … but the advisor should be diligent around supporting data.

This Nielsen data is accessible for most agencies, there’s no excuse.

It’s the same for websites that claim extremely engaged audiences but users stay for 2 minutes and don’t come back. The spin is nice but ultimately incorrect.

By: Tweets that mention 67% of The Vine are over 35 years old says Netview « Sound Alliance Blog -- Topsy.com

Wed, 16 Sep 2009 06:10:43 +0000

[...] This post was mentioned on Twitter by NeilAckland. NeilAckland said: 67% of The Vine are over 35 years old according to Netview http://bit.ly/nhbGH [...]

By: Neil Ackland

Neil Ackland — Wed, 16 Sep 2009 05:39:32 +0000

Cool! Cheers Jill. Perhaps you should advertise on The Vine if you have any Sydney Festival events targeting over 35 year old males?

By: Jill

Jill — Wed, 16 Sep 2009 05:35:30 +0000

Yep – reading with great interest. Thanks.