soundalliance.blog

Time to geek out on some more web stats!

September is a traditionally a big month across the board for Sound Alliance. The pent up energy of hundreds of thousands of passionate festival goers reaches fever pitch as the season is just weeks away from lift off.

September 2009 was even bigger than anticipated with records being broken across the board for the second consecutive month.  Average Daily Unique Browsers to SA sites was up 9% to 30,984 and Total Unique Browsers of 569,882.  Engagement was up, with a jump in page impressions to 8.8M.

FasterLouder continued its stellar run with another significant increase month on month of 13% to 8,984 Daily and 193,364 Monthly UB’s.  ITM regained Number 1 status in the Music & Radio category in Netratings with a 13% jump to 17,883 Daily and 312,368 Total UB’s.

Our sites passed the ABA Web Audit.  We are the first in the entertainment category to complete and pass the audit, which basically means we are not pulling any cheap tricks like auto-refresh. It will be interesting to see how the ABA go in bringing the big publishers on board.

The biggest climber in Music & Radio, again was Channel V’s new site vmusic.com.au. They are up an impressive 57% to 79,512 Total UB’s.  Their engagement is still pretty low with frequency and page impressions needing to improve.  They have invested in a decent product so it will be interesting to see how traffic holds up when the launch glow wears off.  The Vine had a poor month, dropping 8% to 16,064 Daily UB’s.

August Site Traffic Update

5 Responses to “September Traffic – The month that was at Sound Alliance & beyond…”

1. Lunalola says:

   October 3, 2009 at 10:24 am

   I find it hard to believe Faster Louder reached 193k for the month as traffic estimate’s estimate was far off. In my experience it’s nearly always within 1-10k of the actual traffic size, it seems to correlate when you enter inthemix too.
2. Neil Ackland says:

   October 7, 2009 at 8:31 am

   The figures I quoted are from Nielsen Netratings Market Intelligence which is the industry recognised audit tool for online. FasterLouder has also been audited by the Audit Bureau of Australia.
3. Jonny says:

   October 8, 2009 at 9:28 am

   Heya Neil,

   just wondering.. how does the ABA Web Audit actually work? Do they just check over the source, or do you have to hand over the actual code for them to check over?

   I read over the details on their website but I couldn’t find the details about what is actually checked, so hoping you could shed some light..

   Cheers
4. Neil Ackland says:

   October 8, 2009 at 9:49 am

   Hey Jonny,

   Good question. At a very broad macro level the ABA cover a range of fun stuff like:

   - compliance with the rules and guidleines
   - accuracy of audience figures
   - correct placement of tags per page
   - correct publisher configuration with Nielsen and ABA systems and categorisation
   - other channels like email newsletters, mobile & video

   Technically, I’m not 100% sure how they conduct the audit (forgive me I’m not technical at all).
   I’ll get Alexxx from the ABA to answer that for you.

   Cheers
   Neil
5. Alexx Cass says:

   October 8, 2009 at 11:05 am

   Hi guys,

   The web audit is a combination of a manual and automated process and it requires very little effort from the publisher.

   We independently scrutinize your website’s publicly available source code, your Nielsen web analytics data (once given access) and the way Nielsen Market Intelligence has been configured to report your site traffic.

   Hope that helps
   Alexx