Comments on: September Traffic – The month that was at Sound Alliance & beyond… http://blog.thesoundalliance.net/2009/10/02/september-traffic-%e2%80%93-the-month-that-was-at-sound-alliance-beyond%e2%80%a6/ Just another Sound Alliance Blogs weblog Wed, 08 Sep 2010 15:06:37 +1000 http://wordpress.org/?v=2.8.3 hourly 1 By: Alexx Cass http://blog.thesoundalliance.net/2009/10/02/september-traffic-%e2%80%93-the-month-that-was-at-sound-alliance-beyond%e2%80%a6/comment-page-1/#comment-144 Alexx Cass Thu, 08 Oct 2009 01:05:58 +0000 http://blog.thesoundalliance.net/?p=158#comment-144 Hi guys, The web audit is a combination of a manual and automated process and it requires very little effort from the publisher. We independently scrutinize your website's publicly available source code, your Nielsen web analytics data (once given access) and the way Nielsen Market Intelligence has been configured to report your site traffic. Hope that helps Alexx Hi guys,

The web audit is a combination of a manual and automated process and it requires very little effort from the publisher.

We independently scrutinize your website’s publicly available source code, your Nielsen web analytics data (once given access) and the way Nielsen Market Intelligence has been configured to report your site traffic.

Hope that helps
Alexx

]]> By: Neil Ackland http://blog.thesoundalliance.net/2009/10/02/september-traffic-%e2%80%93-the-month-that-was-at-sound-alliance-beyond%e2%80%a6/comment-page-1/#comment-143 Neil Ackland Wed, 07 Oct 2009 23:49:31 +0000 http://blog.thesoundalliance.net/?p=158#comment-143 Hey Jonny, Good question. At a very broad macro level the ABA cover a range of fun stuff like: - compliance with the rules and guidleines - accuracy of audience figures - correct placement of tags per page - correct publisher configuration with Nielsen and ABA systems and categorisation - other channels like email newsletters, mobile & video Technically, I'm not 100% sure how they conduct the audit (forgive me I'm not technical at all). I'll get Alexxx from the ABA to answer that for you. Cheers Neil Hey Jonny,

Good question. At a very broad macro level the ABA cover a range of fun stuff like:

- compliance with the rules and guidleines
- accuracy of audience figures
- correct placement of tags per page
- correct publisher configuration with Nielsen and ABA systems and categorisation
- other channels like email newsletters, mobile & video

Technically, I’m not 100% sure how they conduct the audit (forgive me I’m not technical at all).
I’ll get Alexxx from the ABA to answer that for you.

Cheers
Neil

]]> By: Jonny http://blog.thesoundalliance.net/2009/10/02/september-traffic-%e2%80%93-the-month-that-was-at-sound-alliance-beyond%e2%80%a6/comment-page-1/#comment-142 Jonny Wed, 07 Oct 2009 23:28:53 +0000 http://blog.thesoundalliance.net/?p=158#comment-142 Heya Neil, just wondering.. how does the ABA Web Audit actually work? Do they just check over the source, or do you have to hand over the actual code for them to check over? I read over the details on their website but I couldn't find the details about what is actually checked, so hoping you could shed some light.. Cheers Heya Neil,

just wondering.. how does the ABA Web Audit actually work? Do they just check over the source, or do you have to hand over the actual code for them to check over?

I read over the details on their website but I couldn’t find the details about what is actually checked, so hoping you could shed some light..

Cheers

]]> By: Neil Ackland http://blog.thesoundalliance.net/2009/10/02/september-traffic-%e2%80%93-the-month-that-was-at-sound-alliance-beyond%e2%80%a6/comment-page-1/#comment-138 Neil Ackland Tue, 06 Oct 2009 22:31:05 +0000 http://blog.thesoundalliance.net/?p=158#comment-138 The figures I quoted are from Nielsen Netratings Market Intelligence which is the industry recognised audit tool for online. FasterLouder has also been audited by the Audit Bureau of Australia. The figures I quoted are from Nielsen Netratings Market Intelligence which is the industry recognised audit tool for online. FasterLouder has also been audited by the Audit Bureau of Australia.

]]> By: Lunalola http://blog.thesoundalliance.net/2009/10/02/september-traffic-%e2%80%93-the-month-that-was-at-sound-alliance-beyond%e2%80%a6/comment-page-1/#comment-121 Lunalola Sat, 03 Oct 2009 00:24:52 +0000 http://blog.thesoundalliance.net/?p=158#comment-121 I find it hard to believe Faster Louder reached 193k for the month as traffic estimate's estimate was far off. In my experience it's nearly always within 1-10k of the actual traffic size, it seems to correlate when you enter inthemix too. I find it hard to believe Faster Louder reached 193k for the month as traffic estimate’s estimate was far off. In my experience it’s nearly always within 1-10k of the actual traffic size, it seems to correlate when you enter inthemix too.

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