inthemix appoints Editor from within Sound Alliance team
The recently vacated role of Editor, inthemix has been filled by promoting from within the Sound Alliance team. The role of Editor is critical to the ongoing success of inthemix and having cast the net far and wide, Tim Hardaker and Libby Clark decided the ideal candidate for the role to be Jack Tregoning, the current Deputy Editor of FasterLouder.
‘2010 is going to be a massive year for inthemix as we celebrate our 10th birthday. Jack has played an integral part in FasterLouder’s continued growth over the past 2.5 years, so I can’t think of anyone better suited to the challenge of steering editorial on inthemix forward’ says Tim Hardaker, General Manager, inthemix.
Tregoning’s promotion to Editor, inthemix, is effective 1st March and stepping into the newly vacated role of FasterLouder’s Deputy is the highly talented Tom Mann, currently FasterLouder’s Melbourne Editor. This of course means our remaining challenge is to find an equally talented Melbournian to step into Tom’s role in Melbourne. Applications are open now.
Libby Clark, Operations Director, Sound Alliance added “Rewarding and recognising the exceptional talents within the Sound Alliance team is a core part of our organisational culture. Both Jack and Tom have been critical in producing content that had led to FasterLouder tripling in size and reach within the past two years of their involvement with the site. They’re stepping into roles of greater influence, which is a win for us and a win for our audience.”
Beck’s celebrates Berlin’s creativity
In late 2009 Beck’s Bier wanted to link their existing Beck’s Berlin Sessions music and event platform with a through the line campaign highlighting the 20th anniversary of the fall of the Berlin Wall.
This short film, that promotes the events at the same time as highlighting key dates in Berlin’s recent cultural & creative history, combines film, animation and typography.
Auto-Refresh: Finally some action!
Delighted that the ABA, MFA and IAB are coming together to clamp down on auto-refresh. My previous rants on the issue seemed to strike a chord and got lots of comments. The proof is in the pudding, so let’s see if the talk-fest turns into action.
Well done to Alexx at the ABA and Kerry Field and Gary Hardwick from the MFA for championing the cause.
Auto-refresh be gone!
Social media, where’s the money?
I read a post on Laurel Papworth’s blog this week where she attempted to justify that there was money to be made in social media based on two valuations of ‘blogs’; The Huffington Post and Techcrunch with combined valuations of $250M *cough*.
There are a few things about Laurel’s argument that troubled me. (more…)
Work for inthemix: Editor
After an epic three years delivering – literally – thousands upon thousands of articles for inthemix, our much-loved staffer angy (aka Angus Paterson) is leaving his little nook in the ITM office, which means we’re on the hunt for a new Editor.
“As one of our longest-serving contributors Angus started writing reviews in 2003 ahead of joining us full-time at the end of 2006,” said Tim Hardaker, inthemix’s General Manager. “This means we’ve got some pretty high expectations for our new Editor.” So here goes… (more…)
Sound Alliance Secures Ben Shepherd as Commercial Director and Grows Marketing Team
Sound Alliance, one of Australia’s leading diversified digital businesses, has bolstered its senior ranks with the announcement of two key appointments.
Ben Shepherd has been appointed as Commercial Director, effective 1st March 2010; and Tim Duggan has been promoted to Group Marketing Director – responsible for the marketing efforts across the Sound Alliance media portfolio including inthemix.com.au, FasterLouder.com.au, SameSame.com.au, MessandNoise.com & Qjump.com.au effective immediately. (more…)
Job Opportunity: Sound Alliance Receptionist / Team Assistant
Sound Alliance is one of Australia’s most exciting and innovative media companies. In 2009 we featured in the BRW Great Places to Work in Australia list.
Sound Alliance is on the lookout for an enthusiastic, team player to join us as our Receptionist/Team Assistant, because the person currently in this role is so awesome she’s been promoted. This full-time role would ideally suit someone who loves music and online media, thrives in a busy environment; has admin experience and a great phone manner.
The key areas of responsibility are:
Reception and general office administration
Management of the Gig Guide and What’s On Guide
Fulfilment of competition prizes and promotional campaigns
Assisting editorial and marketing teams
Telephone and email customer service to our website users
We need your great communication skills, keen eye for detail and ability to juggle a dozen things at once. Intermediate Word and Excel skills are preferred, as is previous office admin experience. This is a great opportunity to become a key part of our team. If you think you’ve got what it takes to be a part of this fun, dynamic company based in Surry Hills, send your resume to jobs@thesoundalliance.net by January 26, 2010.
Auto-refresh debate goes up a gear
Back in September I wrote a blog post about auto-refresh, a widespread practice used by publishers like Fairfax and ACP to distort their traffic figures. Since then the ABA has set up a ‘Digital Watchdog Comittee’ which I’m a part of. It also introduced a web audit process to validate publisher traffic data, with auto-Refresh being top of the list of practices they want to eradicate.
The issue hasn’t really gotten much coverage so I’m encouraged to see the ABA and the MFA going on the front foot this week. Yesterday Kerry Field of Mindshare and the MFA sent out an email to all its member agencies highlighting the issue and asking them to ‘encourage your staff to start demanding online publishers for audited numbers’. President of the MFA, Gary Hardwick took a strong stance in B&T stating “I encourage our industry to be extremely cautious about using numbers that have not agreed to undergo this process to make these commercial decisions. The truth is in the detail and for sites that are not audited, can we believe in the numbers?”. (more…)
Guvera: counterculture revolution or daggy brand hangout?
Guvera is about to launch in Australia. After a year of hype and bold claims of ‘the biggest change to media in history’, it will be interesting to see what they have to offer. The basic premise is that consumers can download music within brand channels so the brand pays for the cost of the download and the consumer is exposed to the brand.
The site’s holding page states “Your music downloads paid for by brands” and then “Many thanks to the leading brands that are paying for your downloads” with a bunch of logos including Johnson & Johnson, McDonalds and Bacardi among others. (more…)
All clicks are not created equal!
Driving traffic is a black art and I’ve come across many dirty tricks of the trade over the years. But a recent scam has emerged that takes the art to a whole new low. In a digital economy where clicks (plus fans, views & followers) are a lucrative currency, a new breed of organizations has emerged who essentially sell clicks. (more…)
The Sound Alliance, Suite 5, 113 Reservoir Street, Surry Hills NSW, 2010
Telephone: +61 2 9282 4000
www.thesoundalliance.net
Photograph by Calum Paton